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- FROM THE MANAGING EDITOR, Page 18
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- TIME is read not only in the U.S. but also by millions of
- people overseas. So, how does one adapt a quintessentially
- American newsmagazine for the rest of the world? The process
- is both Herculean and alchemical, involving such minutiae as
- the transmutation of impenetrable Americanisms and the
- replacement of American measures with metric, as well as the
- production of entire sections and cover stories that speak
- specifically to Asia, Europe, Latin America, Canada and
- Australia.
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- Each week a staff of 32 based in New York City works with
- our 19 bureaus around the world to shape stories, cull pictures
- and lay out the pages for the fraternal twin of the U.S.
- edition. With a circulation of 1.5 million, TIME International
- produced 1,500 pages on its own last year, including 37 cover
- stories. It has, in short, become a magazine in its own right
- -- and as such it needs the editorial organization that will
- ensure its further growth and vitality. Effective this week,
- Karsten Prager becomes managing editor of TIME International,
- and his deputy, Joe Ferrer, assistant managing editor.
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- Born in the East Prussian capital of Konigsberg (now
- Kaliningrad in the Soviet Union), Prager went to the U.S. as
- a student before embarking on a journalistic career that
- included long stints in Southeast Asia, where he covered the
- Vietnam War, and in the Middle East, where he was one of the
- first Western journalists, in 1975, to interview Saddam
- Hussein.
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- Ferrer joined TIME in 1963 and soon earned a reputation as
- one of the magazine's masters of editing. It is a talent he has
- shared generously over the years, leading many a neophyte
- writer through the intricacies and nuances of his craft. Says
- one writer: "Even when you think there isn't room to improve
- a story, Joe can make it better." Since overseeing TIME's
- coverage of the 1988 Olympics, Ferrer has worked closely with
- Prager in nurturing TIME International's growth as well as
- managing the complex logistics of 10 different editions each
- week.
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- "It's been a long and erratic evolution since TIME Europe
- first came out in 1973," says Prager. "But the process does not
- stand still. We want to make this magazine as international as
- possible without losing sight of the fact that it is by birth
- an American creation." With Prager and Ferrer at the helm, TIME
- International will assuredly not stand still.
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- -- Henry Muller
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